New features such as AR image processing not only give shoppers a better sense of what a product looks like, but also encourage users to interact with a brand.
Snapchat is leveraging its unique augmented reality (AR)-based advertising capabilities to entice marketers looking to engage customers and personalize their shopping experience. Marketing and advertising opportunities on Snapchat Looking ahead, it seems that this growth will continue, as almost one-quarter of internet users in Western Europe will be Snapchat users in 2023. This was due in large part to the success of their immersive augmented reality (AR) experiences during the FIFA World Cup, as well as the excitement they have built around Snapchat+-a paid, enhanced version of the platform. Snapchat posted notable user growth in Europe in 2022, per the firm’s quarterly reports. In 2023, Snapchat will have 525.7 million users worldwide, up from 493.9 million users in 2022. Here, we look at Snapchat’s user trends, delving into new advertiser and creator opportunities-and how current market challenges as well as competitors’ efforts are impacting the company’s global growth. The results not only shined a light on the current status and future potential for the social platform, but it also provided insight on the health of social media platforms as a whole.
Snapchat delivered its fourth-quarter earnings this past Tuesday after markets closed.
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